Flowers
·
Lifestyle
David Austin Roses
(
6
)
About the project
Aim: Working closely with Lucy Irby’s PR team, the goal was to introduce David Austin Roses to a younger audience while reinforcing the brand’s heritage and craft.
Approach: We created a series of videos built around carefully selected influencers whose audiences aligned with the brand’s next generation of customers. Alongside this, we shot interviews using a two-camera setup with 16mm Bolex inserts, adding texture, movement, and a dynamic feel to a traditionally classic subject.
Organic impressions across videos created as part of the Beautiful Beginning campaign.
