FOOD
·
TV Commercial
All Things Butter
(
1
)
About the project
Aim - To engage a completely new, older demographic by taking a social first brand and bringing it to broadcast TV.
Approach - We repurposed top-performing social recipes and framed them in a format that mimics “phone-led” content - keeping the pace, warmth, and authenticity of user-generated videos.
The campaign extended the brand's reach to TV viewers while keeping the familiar, authentic social feel that made it stand out online, resulting in an increase in sales vs non TV regions.
